Week 1, task 3

This ad uses examples of existing success to demonstrate how the Apple computer will benefit the classroom for new users. The Ad makes use of the title of Minnesota Educational Computing Consortium, which it then shortens to MECC, to gain benefit of the presumably highly regarded, official educational network endorsement of their product lines. The statement “31,000 student hours later, we still love Apple Computer” is the main feature heading, giving the highest importance to the fact that there has already been much use of the devices in classrooms within the state. The advertisers then give an example of how the programming of the computer can benefit educators and students under the heading “The kids-and the teachers-love Apple” to demonstrate the computer’s capabilities. Accompanying these proclamations is the imagery of the happy classroom of students and their equally pleased teacher to solidify the messages detailed within.